Who We Are?
We always strive to import and provide distinguished products that meet your needs And delivering it to you through its availability in Jordanian commercial markets.
Our History
Our journey began in 1999 as a single retail store built on a clear vision: quality is a fundamental right of every consumer. In 2006, that vision evolved into a fully integrated import and distribution establishment under the leadership of its Director, Mr. Eyad Abdul Karim.
Milestones of Growth and Transformation
1999: Launch of retail operations, with a strong focus on understanding consumer needs at a deeper level.
2001: Initiation of exclusive product imports, carefully tested to ensure compliance with the highest quality standards.
2006: Strategic transformation into a major import and distribution establishment, alongside the development of a professional field sales team.
Our Presence Today
Today, we take pride in being a trusted name and a symbol of diversity within the Jordanian market. The establishment boasts:
A professional distribution network covering all regions of the Kingdom.
A broad client base exceeding 3,750 customers, including leading hypermarkets, supermarkets, and specialized retail stores.
A carefully curated product portfolio, ranging from healthy noodles and gluten-free products to premium sauces and internationally sourced canned goods.
Our Services
From global sourcing to nationwide distribution, we ensure high-quality food products reach our partners with efficiency, consistency, and trusted service excellence.
Our Mission
Our mission is to provide new high-quality global products, and we are committed to achieving the highest standards of food safety, while maintaining the provision of healthy and diverse products.
Our Vision
We have never been merely a trading company; we are driven by a mission to elevate the standard of food products in the market. We firmly believe that “a name is a responsibility,” and we remain committed to upholding our principles by consistently delivering excellence—safeguarding the trust of our clients, which we consider our most valuable asset.
Our Core Values
1. Quality: We are keen to import the best products to ensure providing distinguished and high-quality products.
2. Innovation: We are constantly searching for new products that meet the aspirations of our customers.
3. Customer satisfaction: Our customers' satisfaction is our focus, and we always strive to meet their needs and expectations.
4. Transparency: We believe in clarity and integrity in all our dealings.
Our Policy
Information about the company’s policy: Through our comprehensive policy, we aspire to achieve excellence and sustainable growth in providing products with our full commitment to meeting the expectations of our customers, partners and employees.
Quality and innovation
Quality and innovation: We are committed to applying the highest quality standards in import, from choosing natural and healthy ingredients.. We believe that excellence is the key to success, so we invest in research and development to provide new and innovative products that meet the aspirations of our customers as markets develop.
Clients & Partners
Customers and Partners: Our customers are the focus of our attention, and we always strive to achieve their satisfaction by providing products that meet their expectations. We also work with transparency and integrity in our dealings with customers and business partners, committed to providing the best possible services and support.
Our Employees
Employees: We consider our employees our most important asset, and we work to provide a safe and stimulating work environment that gives them the opportunity to grow and develop. We believe in the importance of continuous training to develop their skills to ensure optimal performance.
Health and safety
Health and Safety: We are committed to applying strict health and safety standards to ensure the safe storage of our products and the safety of our employees and customers through training programs to enhance health and safety awareness in the workplace.